Microsoft Advertising is an online service that offers pay per click marketing on Bing, Yahoo! and DuckDuckGo searches. As of June 2021, Bing Ads now has 33 percent market share in the United States alone. This is only going to continue to grow as Microsoft continues to monetize their search engine through AdSense.
The key to success with this form of advertising lies in having targeted traffic coming to your site through appropriate search engine optimization. Once a visitor comes to your site, you must have them go through the paid search ads that you will display on Bing and Yahoo! To have a successful paid advertising campaign on Bing or Yahoo! , there are several things that must be in place. These include:
This type of advertising can be very expensive. Since it is an internet-based advertising model, there is no cost per click like there would be with offline advertising. There is also no limit on how many times a person can click on your ad. When compared to the cost per mile paid search engine models, Microsoft advertising is extremely cost effective.
In contrast, Pay Per Click advertising campaigns using offline methods like yellow or white pages ads or newspapers are very expensive. Even when using a small print ad in a prominent location, a consumer still has to pay a certain amount of money for each page viewed. Online advertising campaigns do not incur any additional cost per click. This means that consumers are more likely to click on a small ad that only displays once, rather than a large, costly print ad placed in an awkward spot. As a result, companies with a larger advertising budget can still create a highly effective campaign with Microsoft Advertising. For smaller businesses, however, Microsoft advertising can be quite expensive.
The first and most important pro tip to getting started with Microsoft advertising is to choose the right keywords. Choose the words that you will want to advertise under. Use the appropriate variations of these words to spread your message across the web and increase your chances of being picked up by popular search engines like Microsoft’s own MSN. To maximize your conversion rate, create as many articles as you can about your products or services so that they will show up frequently in relevant sites. Once you start seeing results from your article writing efforts, you can then expand your campaign to include video advertisements and eBooks.
The second most important pro tip for Microsoft advertising is to use targeted keywords. By using targeted keywords, you will make sure that your advertisements show up on websites where your potential buyers visit. If you have a product or service that caters to a particular group of people, try to create ads that appeal to them. For example, if you own and operate a web consultancy company, try to create ads that relate to this. If you own a site promoting dog training, you may want to create ads about pet care.
The third pro tip is to use yahoo’s online advertising platform. Yahoo offers its billions of monthly users the ability to advertise on the internet for free. You do not need to be an expert in ad design or other forms of web designing to be successful with yahoo’s advertising platform. Simply sign up for their free advertising account and start creating ads to market your business.
Finally, one more pro tip for Microsoft advertising is to build your email marketing list. This is by far the best way to advertise online. You will have an immediate customer who has visited your website and given you their email address. This means that you will be able to provide them with constant updates about new products, freebies, and promotions. Using the tips mentioned above, you should find that Microsoft pay per click and other Microsoft online advertising solutions are a highly effective way to market your business.